Project X – Shaun White
This is old news, but I was recently sent a link about a collaborative project between Redbull, NBC and Shaun White. The cohort banded together to build a 550 foot long pipe in Silverton, Colorado. The kicker… it included a 600+ square foot foam pit at the bottom!
The size of the pipe and the amount of time and money invested in the project is impressive. It makes one ponder how Red Bull can continue to give away thousands of free cans of product, and have the money left over to invest in stunts like this. A rally car jump on New Year’s eve probably does not hurt sales, but how much publicity will ‘Project X’ get.
Yes, Red Bull is marketing Shaun’s session in in the pipe as a secret endeavor named ‘Project X’. Regardless the questions of the company’s financial stability, the session that Shaun had was impressive. He attempted two different double cork 1080s, a double rodeo and a switch backside 9. NBC is featuring a presentation of Project X on January 30ths at 2pm EST(that is a weird time slot eh?). Some of these tricks are destine to show up during the Olympic halfpipe competition, so check out a preview of them below.
